Insights
What we're learning from US discovery calls.
Field notes on validating US demand, building a LinkedIn outreach engine, and avoiding the mistakes that cost APAC founders the most time and money.
The 5 Mistakes Asian B2B Founders Make in Their First 90 Days of US Expansion
The first 90 days of US market entry tend to look the same across APAC companies: early promise, then a quiet realisation around week ten that the approach needs rethinking. Here's why.
OutreachHow to Write LinkedIn Outreach Messages That US Buyers Actually Reply To
Most LinkedIn outreach fails before the message is even read. Here's the framework that works, from connection request to booked call.
Discovery CallsWhat Your First 10 US Discovery Calls Should Teach You
Your first 10 US discovery calls are not sales conversations. They're the most valuable market research you'll ever run, if you don't waste them trying to pitch.
OutreachHow to Build a LinkedIn Outreach Engine for the US Market: Your Profile, Your Team, or an External Partner
The profile that sends your LinkedIn message is doing half the selling before a single word is read. Here's how to choose between your own profile, your team, or an external partner.
Market ValidationHow Asian B2B Companies Use LinkedIn to Validate the US Market Before Spending a Dollar on Headcount
You can validate the US market from Singapore, Hong Kong, or Taipei — and LinkedIn is the fastest, cheapest way to do it. Here's exactly how.